The Ultimate Guide to Soft Lips

The Ultimate Guide to Soft Lips

Are your lips dry and cracked? Or perhaps you’re noticing that no matter how much lip balm you're applying, your lips seem constantly dehydrated. If you’re stuck in the vicious cycle of having severely chapped lips flaking and peeling (ouch!), then you may be using products with harsh chemicals.

 Your skin absorbs virtually anything that you put on it. So it’s critical to read the labels of your products so that you’re aware of what you’re putting on your skin. Choose products with natural ingredients for healthy skin, and avoid harsh chemicals such as parabens, formaldehyde-releasing preservatives, phthalates, and synthetic fragrances.  

Kissables lip products contain no harmful chemicals and are skin-safe, hydrating, and derived from natural ingredients such as shea butter, vitamin E, and jojoba seed oils.


While the products you use play a significant role in your skin’s overall health, your routine is also essential! Here’s our ultimate guide to getting soft lips!



Exfoliate your lips once or twice a week!

 Exfoliating is the perfect way to quickly slough away any peeling skin and reveal smooth, soft lips! We recommend exfoliating at least once a week and not more than twice.

 It’s essential to keep in mind that not all lip scrubs are created equally. Avoid scrubs that contain large chunks of sugar, apricot pits, or microbeads. These scrubs can be too abrasive, causing damage and microtears in the lip.  Look for a lip scrub that is gentle with finely milled exfoliating agents and hydrating natural ingredients.

 Kissables Lip Scrub & Mask is the ultimate dual product for the best lip care on the go! It’s a two-in-one product with a small pot of lip scrub to slough away flakes. The scrub is extremely gentle, with finely milled sugar and hydration-boosting shea butter and jojoba oil. The nourishing lip mask will restore your lips' hydration. It’s available in over five different flavor options.


Keep your lips hydrated throughout the day!

Stuck in a cycle of constantly applying lip balm but with no relief? You may be using a lip balm that simply coats the lips instead of drawing moisture into the skin.

Take a look at your product’s ingredient list! Avoid lip balms with parabens, petroleum, salicylic acid, propylene glycol, and alcohol. These ingredients will only dry out your lips further. Instead, look for ingredients such as shea butter, jojoba oil, and vitamin E.

Once you’ve found the perfect lip balm, be diligent! Whenever your lips are feeling dry, apply your balm to keep them hydrated. Staying on top of replenishing your lip’s moisture will reduce the chances of your lips splitting, cracking, and peeling, which can be painful and highly uncomfortable. Also, developing this habit will be even more crucial in the cooler months when exposure to the frigid temperatures whisk away your body’s moisture.

 Kissables Macaroon Lip Balm Set is the perfect way to keep your lips hydrated on the go and comes with five portable lip balm tins. Throw one in your purse, keep one at your desk, and one in your car! No matter where you go, you’ll never be without a reliable moisturizer!

 The lip balm formula is super-hydrating and uses natural botanical ingredients that are small enough to penetrate the skin’s membrane and infuse hydration into the skin on a deeper level leaving behind supple, soft lips!  It won’t leave behind a sticky residue and comes in five mouth-watering fruity flavors!


Keep your lips soft by using an overnight treatment!

 When you sleep at night, your body takes this time to regenerate skin cells and repair any damage that may have occurred. This is why it is crucial to get enough shut-eye! You can assist your body’s natural healing process and give your lips a boost by applying an ultra-nourishing overnight mask before going to bed.

 Lip masks tend to be thicker than lip balms due to their higher concentration of hydrating ingredients. They’re designed to soften the dead tissue on the surface of the lips so they can slough off easily and hydrate the sensitive new skin underneath. While they’re designed to be used at night, a lip sleeping mask can be used during the daytime. It may be a better choice for individuals who have chronically dry lips!

 If you’re looking for a new overnight treatment, Kissables Lip Sleeping Mask is the only and last lip mask you’ll ever need! It doesn’t contain harmful chemicals and is formulated with hydrating and nourishing ingredients like vitamin E and jojoba seed oil. It has a soft creamy texture that glides onto the lips effortlessly and will provide lasting hydration for up to eight hours!



The perfect routine for soft lips!

 It’s very easy to care for your lips if you know what ingredients to look out for and how to choose the best products to create a solid routine.

 If you’re stuck in a vicious cycle of having chronically dry lips, no matter how much product you apply, it’s time to take a good look at the ingredients inside your products. Avoid harsh chemicals and choose products that contain natural, skin-safe ingredients that can deeply nourish your skin, such as shea butter, jojoba oil, and vitamin E.

 Now that you know how to care for your lips show them off and learn how to create the perfect pout!

September 26, 2022 — Kevin Rowan
A Guide To Have Lips Like Huda Kattan

A Guide To Have Lips Like Huda Kattan

Huda Kattan is the guru of makeup industry. Among the world's quickest-growing beauty brands, Huda Beauty has become one of the biggest names in the industry. With a north of 26 million supporters, Huda Beauty became the number one Beauty Instagram account of all time in 2010!

Huda's long-lasting passion for beauty leads her to enroll at a renowned cosmetics preparing school in Los Angeles, where she develops a clientele of A-list celebrities and wealthy families.

One of the things Huda Kattan is famous for is her iconic, beautiful lips. Without further ado, let's hop into a detailed guide about a lip routine.

Why Is A Lip Routine Important?

The lips are one of the main elements of the face. Delicate, delectable, full-bodied, and pink lips could add to the tasteful allure. Not everyone can get the ideal lips, yet if your lips feel continually dry or dried out, there is certainly something wrong with your way of life or lip care schedule. When remedied, you might get the ideal rendition of your lips.

Why Follow Huda Kattan's Guide?

Huda Kattan is one of the greatest magnificence forces to be reckoned with, running a fruitful cosmetics line called HUDA Beauty. Taking to her Instagram page, she shares cosmetics strategies and hacks. She likewise makes up difficulties and imitates strides of viral instructional exercises to let individuals know if it was a lie or a feasible hack.

The Lip Care Routine Huda Kattan Follows

Huda Kattan is famous for her perfect pouty lips. One of the main things to remember is how smoothly the lipstick melted on her lips. If you want lips like Huda Kattan, then you are at the right place. We have gathered the most exclusive guide to achieving lips like Huda Kattan. Kissables have launched 4 amazing products that can help you achieve lips like Huda Kattan.

1.   Lip Exfoliation

Just like our skin, our lips need to be exfoliated every single day. The upper layer of our lip skin becomes dead, and this is what causes the flaky lipstick. In the worst-case scenarios, our lip skin starts to peel, causing an excessive tear of the lip nerves. For that, it is important to exfoliate lips on a regular basis. Kissables have a Lip scrub and mask that is perfect for having soft lips like Huda Kattan. Kissables lip scrub comes in 5 different flavors. Each flavor is infused with ultra-nourishing active ingredients.

2.   Lip Sleeping Mask

Like our skin, our lips need a layer of moisturizer. Huda Kattan is so fond of hydrating lip masks and jelly balms to hydrate her lips our night. In one of her videos, she mentioned how she never applies any lipstick without prepping the lips with lip jellies. Kissable has a similar product, known as a lip sleeping mask. This mask hydrates the lips when you are asleep, making them highly nourished, fuller, and plumped.

3.   Hydrating Lip Balms

Huda Kattan always adds a hydrating gloss to her lips as a part of her skincare routine. If you want hydrated lips which are always ready for lipsticks, then adding kissable flower lip oil will definitely be an ideal choice. This lip oil has flower richness and a perfect gloss finish that makes the lips super hydrating.

4.   Huda Kattan’s 'Signature Lip Technique'

Another thing the beauty blogger Huda Kattan is famous for is the perfect pouty lips. Her lips are always super smooth that all kinds of lipstick literally glide smoothly on her lips. Well, one more thing that makes her lips supper mesmerizing is the way she applies her lipstick. If you want fuller pouty lips without the fillers, then we have added a guide for that too.

  • Huda Kattan begins making her lips more full by making a fresh start or base. She applies the concealer all around her lips.
  • The following stage is shaping. The cosmetics force to be reckoned with begins by applying the shape of the Cupid’s bow and the lower and upper coating of the lips. She mixed the item within to make the shadow.
  • In the third step, she applied an earthenware lip shape in the warm pink shade. The application will characterize the linings of the lips. She applied it on the lips as well as the corners to upgrade the shape.
  • The fourth step is the use of fluid lipstick all around her lips. She picked a variety that matched the warm pink shade.
  • Huda Kattan applied a lighter shade to the focal point of her lips and mixed it a piece with the hazier one.
  • In the last step, she applied a liner to the sides of her lips. It matched the tone of her lipstick (intense lipstick conceals) and gave an impression of pulling her lips vertically. Hence, it helped the excellence powerhouse accomplish a 'charming sulk.'

If you are looking for a perfect long-lasting yet supper hydrating lip tint to work with, then kissable Luxury Gloss is ideal for you. This gloss comes in 5 different shades. Each shade is gorgeous and rich, making the lips ideally loveable no matter what. The other add-on features of kissable ultra-hydrating lip gloss are as follows;

  • Gorgeous Modern Luxurious Design
  • A smooth and silky finish on your lips
  • long-lasting
  • No harmful chemicals
  • Vegan
  • Cruelty-Free
  • Waterproof
  • Hot Seller


Dried and dry lips are, much of the time, the main indication of parchedness. Eating a sound nutritious eating regimen will give you every one of the nutrients and supplements expected to keep up with the ideal strength of your skin overall. Moreover, the key to lips like Huda Kattan is exfoliation, hydration, and miniaturization.

August 19, 2022 — Kevin Rowan
The Truth About Kylie's $800m Cosmetics Empire

The Truth About Kylie's $800m Cosmetics Empire

Kylie Jenner's cosmetics empire was recently featured on the cover of Forbes magazine - America's most prolific business monthly.

Whilst much contention was raised about the claims that her wealth was "self-made" (which it wasn't), the bigger question was how this actually happened - and the numbers behind it.

Jenner's "Kylie Cosmetics" business has raked in an estimated $660m in sales during its 3 year lifespan, with $330m in 2017 alone.

Whilst the business is private, and thus its numbers are not publicly available, even if these estimates were 50% off, the figures would be staggering.

What's more - the "company" only has 7 full time employees. Everything from packaging to PR is outsourced, and the only way that Jenner gets customers is by leveraging her 110m Instagram followers.

This article examines how it was done.

Social Midas

The core of Jenner's success has been the 110m followers on Instagram.

The company doesn't advertise outside of the platform, doesn't have any shops or stockists and generally just peddles its products directly to its community.

Whilst this sounds like a marketer's wet dream, the most important element was Jenner's lips.

In 2017, precisely 2 years after registering the trademark for her brand, tabloids around the world started running reports on the size of them; with the help of fillers, she'd managed to almost quadruple their size.

The point here is not so much about what she looks like, but how she capitalized on the interest... she'd inadvertently uncovered one of the biggest "trends" of the modern West - women lusting over youthful, full lips.

To this end, putting $250k of her modelling money into 15,000 lip kits, she set up a page to sell them online. Almost instantaneously, they sold out.

Whilst this was a great step, the next process was Jenner's omnipotent mother - Kris Kardashian - bringing in Shopify in February 2016 in order to make the business a fully fledged ecommerce operation.

A few months later, the company started selling with six shades of lip kit - all of which sold out very soon after launch.

Exponential Growth

Whilst the store did well immediately, what spurred continued interest was its maintained growth.

Rather than being a small blip - where girls go and buy the latest product because it's on-trend - the business kept producing buyers at an alarming rate.

This could be handled thanks to the way in which it had been set up. It's a quintessential "dropship" operation; all of the product development & sourcing was out-sourced to a company called Spatz cosmetics, who're estimated to have made ~$180m from the venture.

This figure represents the COGS (Cost of Goods Sold) of the business; a little-known number which will help us actually determine the true value of what's been developed.

You see, when it comes to money, 99.9% of people are generally wrong. This isn't me being disrespectful; they're just not experienced / level-headed enough to actually consider the facts from the hype.

Jenner's "business" isn't a real business. It's a marketing company which trades in attention.

Like all things "Kardashian", that attention comes from multiple sources - but is ALL directed towards the family. The matriarch (Kris) then turns this attention into money.

Unfortunately, a lot of people have conflated Jenner's attention with the value of her business. They are mutually exclusive, and in the investment world, has lead the "price" of Jenner's pull to be "overvalued" (people think it's worth more than it actually is).

As mentioned, she doesn't have a "business" because all the product creation is outsourced. She has a website that sells outsourced lip gloss etc.

This means that if you're actually looking at what's really going on, you have to be able to consider what the business actually is, and - ultimately - whether it can be sustained (no).

Worth / Value

When it comes to valuations of companies - the most important thing to consider is that almost the entire populace of the world is wrong about which ones will win in the long run.

And although I'm no sage on the topic, I've been around long enough to know which companies will sink and swim.

In the case of Jenner's, I see a flash in the pan.

It has very little - if any - competitive advantage, and is primarily built around a persona which is false.

It's my opinion that most of the current purchases (and yes, they are HUGE in volume) are predominantly impulse purchases.

Curious teenagers, and even mid-twenties women, are buying the products because of the promise of a richer, fuller pout. But without costly filler injections, this is just a dream.

My own estimation is that Jenner is probably worth ~$20m. Her "business" is worth about 1/5 of its profit (which is likely nearer to $100m than the $800 revenue reported by Forbes), and thus the whole thing just stinks of a marketing gimmick.

Further to this - actual metrics of the various products being sold by Jenner seem to indicate a slowing growth curve - just 7% in 2017 after a meteoric first year surge.

This is not to put shade onto her success. But to label her a "self made" success story is incorrect, as well as inflating the numbers in sales. With at least 50% of the revenue going to Spatz (who also work for L'Oreal), it's my opinion that they are the real winners out of it all.

July 13, 2022 — Kevin Rowan
How to Create The Perfect Pout

How to Create The Perfect Pout

Prep & Hydrate Your Lips

Use a soft, nourshing lip balm or oil to make the lips soft and healthy looking. This is important whether you are wearing lipstick daily or not, you must keep your lips hydrated to avoid having dry, chapped lips with flaky skin and cracks. Also, having moist lips will create smoother finishes when applying lipstick or other products.

Lip Liner

You need to define your natural lip line. Use a liner that compliments your skin tone (or a shade lighter than your lipstick) and trace your lip line from corner to corner. Applying a lip liner will not only give you an overal cleaner look, but it will help the lipstick last longer as it will act as an adhesive to the lipstick. Our soft, smooth textured lip pencils come in 14 different shades, providing easy skin matches and application. A dry concealer is also an option in place of a lip liner, or as an addition.

Apply the lipstick

Finding the perfect lipstick shade will take some trial and error, but few things to consider when looking for that lipstick. Keep an eye on the ingredients, usually the more natural ingredients, the more comfortable the wear. You want to look for jojoba seed oil, aloe vera or a natural wax. If you want that bold punch look, a matte lipstick works well, but if you’re worried about dry lips you can find a matte lipstick with gloss, or add your own layer on top which works very well. If you already have dry lips (you won’t with our lip mask) you may want to try a creamy, buttery lipstick. You may need to re-apply once or twice, but it will give you a glossier feel and hydrate more than matte.

July 13, 2022 — Kevin Rowan
Choose Natural Makeup Products for Healthy Skin

Choose Natural Makeup Products for Healthy Skin

You can make yourself look the best by simply using natural makeup, and we'll explain why. From radiant mineral foundation to stunning lip gloss, there are many natural makeup products that will make you stand out. The days of women slathering their skin with preservatives and other questionable chemicals in their makeup are short lived. Finding safe and nontoxic versions of your makeup isn't always easy, but seeking the right products out will prevent you from exposure to potential health risks.

Whether you're just starting to wear makeup or a veteran makeup artist, we highly recommend natural makeup for the many benefits to young and healthy skin. Many natural makeup products also contain organic products, but read the label carefully, they aren't all forthcoming with that information! In fact, we live in a country that does not require the manufacturers to list all of the product ingredients on the label.

Some of the ingredients to avoid include parabens, formaldehyde-releasing preservatives (FRP's) Oxybenzone, phthalates, butylated hydroxyanlsole (BHA), lead, and fragrance. If these ingredients aren't recommended for pregnant women, we don't want to put them on our skin regardless! Make sure you trust the source of your products by researching the brand before you buy it, or in the very least before you use it. Look for certifications from the Natural Products Association and USDA Organic labels to be more comfortable with which products you're choosing, but also be aware that these certifications are more relevant to the source of the ingredients rather than the ingredients used as a whole.

Remember that it's not just the cosmetics that you wear all day, but also products like nail polish remover that can be an unhealthy choice. For a safer solution, choose an acetone-free nail polish remover with aloe and an E-enriched formula. Even if they advertise as a natural product and contain these, still do your research to be sure they aren't adding in other toxic ingredients.

Another example is eye shadow. There are many mineral-based eye shadows and products that contain blends of organic corn and rice foundation powders that are gentle on your skin. Only the best natural makeup products will offer pure antioxidants to give you more than just a great look, they can potentially extend your life too!

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July 13, 2022 — Kevin Rowan